A New Way to Look at Brand Simply Hireds Employer Brand Index

A New Way to Look at Brand Simply Hired’s Employer Brand Index A New Way to Look at Brand Simply Hired’s Employer Brand Index How strong is your employer brand? In the world of consumer goods, companies know exactly how their brand ranks through a combination of published competitive sales figures and comprehensive brand health tracking surveys. As an employer though, you may have little insight into how your company is perceived by job seekers. While interesting, “Best Places to Work” lists are often compiled based on small survey samples and/or curated user reviews. What if there was a more accurate measure of employer brand strength, based on actual job seeker behavior? Today Simply Hired introduces the Employer Brand Index (EBI), a measure based on the frequency with which a user clicks on a company’s job listings in comparison to other companies on Simplyhired.com. Employers with the highest click-through rate (CTR) rank at the top of the list. A high CTR indicates a high level of job seeker interest. With millions of job seeker click behaviors every day, Simply Hired is uniquely positioned to offer this useful metric that allows employers to understand how popular their brand is with job seekers in comparison to other brands. The Trending Now badge will appear on jobs from employers whose CTR falls within the top 15% of companies on Simply Hired, giving high-ranked companies an added edge in attracting job seekers. Our President and CEO James Beriker said, “Employer brand is a critical part of the job search equation for both job seekers and employers, but there is little consensus on what â€" or how â€" to measure and quantitatively compare employer brand preferences. The EBI impartially measures the level of preference that a company generates from job seekers and potential employees by analyzing actual job seeker behavior: the rate at which millions of real job seekers engage with employer job listings. This clear signal of a strong employer brand allows companies to understand where they rank in relation to their peers and helps job seekers understand which employers are most frequently considered by other candidates.” Below is a list of the top 10 retail brands by EBI rank for 2014. Burlington Coat Factory Ross Dress For Less Things Remembered Wet Seal Forever 21 Cracker Barrel Old Country Store Belk Stores Services ALDI Kohl’s Party City See which brands round out the top 50 below, and look for more EBI rankings in other industries in the coming months. Gap REI Lenscrafters Container Store Hhgregg Cosmoprof Torrid Disney Consumer Products Clayton Homes Sports Authority Tuesday Morning Reebok Gabe’s Gap Factory Hershey Company Big 5 Sporting Goods Kay Jewelers Napa Auto Parts Cubesmart Starbucks Chanel Music and Arts GNC Portrait Innovations Jared the Galleria of Jewelry MCG Fastenal Cash Store Sears Holdings Hobby Lobby Stores Dicks Sporting Goods Apple Dollar General Dollar Tree Teavana Macys Target PETCO ANN Inc. Lowes Read the press release here.